Campari Group Global Travel Retail (GTR) Americas launched a dynamic, multi-touchpoint Espolòn Tequila campaign at Miami International Airport in partnership with Duty Free Americas during Copa America 2024.
As the Official Tequila Sponsor of Inter Miami CF, Espolòn Tequila has established a strong presence with striking displays and engaging experiences. In June, travelers enjoyed a ‘liquid to lips’ tasting of premium Espolòn Tequila at the dedicated Espolòn Bar in DFA’s Store 706, complemented by exclusive branded gifts such as t-shirts, fanny packs, and scarves.
In July, the high-profile amplification across 11 stores throughout the Airport, including tastings in its three main stores, offered travelers the chance to savor Espolòn Tequila’s unique flavors and learn more about its partnership with Inter Miami CF.
