DFASS Group with its partner CBI Retail Ventures (CBI) officially inaugurated the largest duty free store in the western hemisphere last week at Dallas Fort Worth International Airport’s (DFW) Terminal D.
The 19,000-square-foot, two-level TRG Duty Free store, which has been open since December, offers passengers experiential shopping including two executive mezzanine lounges, $2 million in dynamic digital displays, multiple tasting bars, and VIP concierge services.
One of the more unique aspects of the new concept is the airport lounge incorporated into the design.
The top level is split into two open lounge areas complete with comfortable seating pods, charging
stations, work stations, and more than 50 iPads with interactive apps. The second level features a view of the entire duty free store and two sculptures from famous artist James Surls.
Several Texas brands are also prominently featured in the store, including spirits from Fort Worth’s TX Whiskey, Askinosie chocolate, and belt buckles from Dallas’ Bohlin Company.
Luxury brands include Estée Lauder, La Mer, Dior, Armani, Lancôme, Prada, Hermes, Ralph Lauren, Carolina Herrera, Paco Robanne, Gucci, Marc Jacobs, Bvlgari, IWC, Tom Ford, Marc Jacobs, YSL, Chanel, Burberry, D&G, Omega, Tom Ford, Calvin Klein, and Hugo Boss, as well as a Diageo multi-brand store.