Jewelry brand DPT Antwerp (formerly Diamanti Per Tutti) has expanded its presence in the cruise channel, launching its first branded shop-in-shop concept at sea aboard Norwegian Cruise Line’s Jade.
The Norwegian Cruise Line Jade shop-in-shop marks DPT Antwerp’s sixth launch with Avolta on NCL, following installations on the recently launched Aqua and Luna. The achievement underscores DPT’s rapid expansion in cruise retail. Since launching its first cruise collection in April 2021 aboard Royal Caribbean’s Wonder of the Seas, the brand is now positioned to be onboard 80 cruise ships by July 2026, partnering with all leading retail operators across the industry’s most prominent cruise lines.
The distinctive green and refined aesthetic of the interactive space onboard Jade showcases DPT’s collection of everyday natural diamond jewelry, creating a standout retail presence in the cruise channel.
“We are delighted to work with DPT Antwerp,” said Susana Rojas Herradez, Head of Commercial at Avolta. “Their everyday natural diamond jewelry, timeless designs, and accessible pricing have consistently strengthened the jewelry category across our ships. The strong branding translates beautifully to our retail environment and resonates with our guests.”
Edward Verté, CEO and co-founder of DPT Antwerp, commented: “We are grateful for the confidence Avolta has shown in backing this shop-in-shop concept. The cruise channel remains central to our growth strategy, and we could not have asked for better partners in Avolta and Norwegian Cruise Line to bring this vision to life.”
The expansion reflects the collaborative efforts of DPT Antwerp’s retail partner, Jessica Singer of Morton James, whose expertise has been instrumental in scaling the brand’s presence across the cruise industry, adds Verté.
