Drinksology Kirker Greer Group (DKG) has appointed Gordon Buchanan as its new Regional Director for Europe, the Middle East and Africa (EMEA), and Global Travel Retail (GTR).
Buchanan will focus on elevating DKG’s core brands, including Ukiyo Japanese Spirits, Jawbox Gin, Born Irish Whiskey, Bowsaw American Whiskey, and Kadoo Rum.
Buchanan has held senior commercial and marketing roles at Bacardi, Beam Suntory, Treasury Wine Estates, and BrewDog. In this newly created role, he will lead and oversee the implementation of DKG’s three-year strategic growth plan across EMEA and GTR.
“Over the past 24 months, we have been strategically strengthening our team, building out long-term plans, and steadily advancing into our next phase of growth,” says Ryan McFarland, Chief Commercial & Strategy Officer at Drinksology Kirker Greer. “Gordon’s proven track record of creativity and his ability to effectively engage with distributors and consumers across our key regions will be instrumental in achieving our ambitious growth objectives,” he adds.
In his most recent role as Regional Controller at BrewDog PLC, Buchanan played a pivotal role in the company’s rise to become the No.1 craft beer brand in Europe within six years. During this time, he managed 17 markets across EMEA and oversaw the brewer’s strategic partnerships with British Airways and Carnival Cruises in the travel retail sector.
At DKG, Buchanan will focus on collaborating with high-performing distribution partners who bring exceptional expertise in premium spirits across both the ontrade and off-trade channels, as well as in airports, cruise lines, and airlines.
The growing DKG portfolio has garnered numerous Gold awards, as well as prestigious titles such as ‘Vodka of the Year,’ ‘Gin of the Year,’ ‘Best in Show by Country,’ and ‘Best Spirit by Package.’
