As Dallas Fort Worth International Airport (DFW) celebrates its 50th anniversary, travel retail operator Duty Free Americas has opened three new specialty retail stores there, including the first ever travel retail store for Toys“R”Us (as reported). The retailer has also opened its first sunglasses store in the USA, SHADE, as well as the inaugural LEGO store at DFW Airport.
With the openings, DFA is now operating seven stores at DFW, bringing its “bold new perspective” to the retail offering at the airport, which handles around 73 million passengers each year.
Denise Erickson, VP, Airport Division at DFA, alongside Ken Buchanan, Executive VP Customer Experience and Revenue Management, Zenola Campbell, VP Concessions and Pamela Housley,
Concessions Manager from Dallas Fort Worth International Airport, cut the ribbon for all three stores on January 17, 2024.
They were joined by Iremis Lorenzo, Associate Key Account Manager, LEGO AMS Travel Retail, and Mary Cacciacarne, Head of Global Merchandising of Toys”R”Us/Babies”R”Us at WHP Global to celebrate the inauguration of their respective brand stores, in addition to Ronnie Harris, CEO & President RS Harris LLC.
The diverse offerings reinforce Duty Free Americas’ commitment to “delighting all passengers as they head on their journeys,” says the company, adding “Toys“R”Us and The LEGO Group bring joy to kids of all ages, while SHADE offers an unparalleled array of lifestyle and luxury sunglasses.”
The trio of openings coincide with DFW Airport’s 50th anniversary this month.
“We are thrilled to officially open the doors to these three new specialty stores, each offering their own distinct shopping experiences at DFW Airport,” said Joseph Falic, Duty Free Americas Vice President.
“These launches are especially exciting as they come as our friends at DFW Airport celebrate 50 years of excellence in American aviation – a landmark moment in the airport’s history. I would like to congratulate the team on a half-century of distinction.
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“We are delighted to be a long- term partner of the airport, and we share a commitment to delivering the best possible experience to our traveling customers.
“I would also like to thank our partners at Toys“R”Us, SHADE and The LEGO Group for their partnership, which allows Duty Free Americas to play a central role in their growth strategy across the region,” said Falic.
“Toys“R”Us is a storied brand and DFW Airport is excited to be the first airport with the company’s reimagined store,” said DFW’s Ken Buchanan.
“One of our key focuses is to ensure our customers can enjoy their time while at DFW Airport, and the addition of Toys“R”Us, LEGO and SHADE will add to our growing portfolio of exceptional experiences.”
