New US travel retail operator Duty Free City officially opened its doors at its flagship location on the US-Mexico border in San Ysidro, California, on July 29.
Located at 601 East San Ysidro Boulevard, the 14,000-square foot retail location created in the Spanish Colonial style is described as a luxurious shopping experience with beauty products and fragrances, leather goods, wine and spirits, tobacco, hair and nail services. It also offers a wine and cigar lounge and a City Café.
Valet parking and assistance from personal shoppers are also available, says the company.
“Our concept from the beginning has been to bring an elevated duty free shopping experience to consumers, and we’re thrilled to finally see that come to fruition,” said Philippe Dray, CEO of Duty Free City. “We couldn’t have chosen a better spot for our
flagship location than San Ysidro, and we look forward to serving the many consumers who pass through here each day.”
To celebrate the “soft opening” Duty Free City is inviting the community to enjoy complimentary manicures, pedicures, makeup application, mini facials, blow outs, shaves and trims on weekday mornings through October.
San Ysidro is the world’s busiest land border crossing with 50,000 vehicles and 25,000 pedestrians crossing from Tijuana, Mexico into the US every day. Duty Free City has plans to open 25 locations across the US, including on the Mexico and Canada borders.
Top: The Beauty Ramp at the entrance of the new Duty Free City store; Lower left: Kid’s Town. Below: the Furla Boutique. See more photos of the new Duty Free City store on the TMI Facebook page.