Duty Free Global appointed Sazerac Company’s Global Travel Retail partner

Barry Geoghegan

Duty Free Global (DFG) has been appointed the Global Travel Retail partner for the Sazerac Company.  The new appointment extends DFG’s representation of the Sazerac brands into North and South America, as well as Europe, where it has been working with Sazerac previously.

DFG recently grew its team in North and South America, as well as Europe, which gives the company extended reach and local presence for the Sazerac spirits portfolio.

With roots that date back to the 1630s, the Sazerac Company’s legacy spans nearly four centuries of spirits production around the globe. Today, Sazerac is an American company that produces and sells spirits to customers and consumers around the world.

The Sazerac Company owns a diverse array of award-winning spirit brands sold around the world, including the award-winning Buffalo Trace Bourbon, Sazerac Rye Whiskey, the Weller Bourbon line, E.H. Taylor Bourbon, George T. Stagg Bourbon, Eagle Rare Bourbon, 1792 Bourbon, Paddy Irish Whiskey, Fireball Whisky, Sheep Dog Whiskey, Southern Comfort, Sazerac de Forge Cognac, Myer’s Rum, Jung & Wulff Rum, Corazon Tequila, Los Vecinos Mezcal, Goldschlager and many more.

Barry Geoghegan, founder and commercial director of Duty Free Global commented, “On behalf of all the team at Duty Free Global, I just wanted to say how delighted and proud we all are to be representing some of the world’s greatest brands in global travel retail. We have so much respect for all that the team at Sazerac has done to build world class liquor brands and more to follow with so many great projects coming on stream soon. We look forward to meeting all our great friends at the TFWA Hainan Special Edition virtually and in person at the TFWA World show in Cannes in October ….it’s been way too long!”

“We’re excited to partner with Duty Free Global,” said Christophe Beau, managing director, global sales, Sazerac Company.  “The DFG team has a strong reputation for brand building in the duty free and travel retail channels and we look forward to continuing to develop our brands alongside them.”

Headquartered in County Wicklow, Ireland, Duty Free Global (DFG) is a specialized wines and spirits brand partner focused on building brands in the global Duty Free and Travel Retail channel. The company is known for its extensive route to market knowledge and expert understanding of the requirements of Duty Free retail operators.