EDGExecution has been creating some of the most impactful activations across all channels in the Americas travel retail markets for the past seven years. Eduardo Ottengo, Managing Director at EDGExecution, tells TMI that the goal for his experiential marketing agency is to help brands and teams provide memorable experiences in travel retail.
“We are 100% dedicated to Travel Retail and our team’s knowledge about the channel makes EDGE the one stop agency for everything execution. We have a very strong relation with all retailers at each and every airport across the region and understand what is the best and most efficient way to execute,” he says.
When he started his company seven years ago, Ottengo saw a need for brands to be supported by an expert team in travel retail that could provide all the tools and resources for best in class execution.
Today EDGExecution works with some of the biggest brands in multiple categories including spirits companies Diageo, Pernod Ricard, Suntory Global, Moet Hennessy, William Grant & Sons, Tito’s Vodka, Southern Glazer’s; beauty brands Clarins, L’Occitane, and Essence Corp; and sunglasses companies Luxottica and Kering.
“We are a multifunctional team that is extremely passionate for delivering world class execution on each and every project. We would always look to find the best and most suitable solution for the retailers and brand teams.”
EDGExecution has a full design studio that is capable of design concept, artwork creation and adaptations, 2D, 3D, technical and construction drawings. The company also provides warehousing and full logistics for all projects across Americas for all types of activations, printing, pop-ups, production, GWP’s, visibility, Installations, events, trainings and within the TR channels for activations for cruise, airport, and borders stores from Canada down to Argentina.
“We are also proud of having a business unit dedicated to permanent merchandising projects such as wall bays, gondolas, and shop-in-shops,” he adds.
EDGExecution works on projects in the Americas from very small to large scale shop-in- shop implementations, and can implement visual rotations on the same day across more than 80 locations in the Americas Region. The EDGExecution network spans across 40 plus markets in North America, Central America, and South America, and also executes on a monthly basis across all markets in the Caribbean.
“We help brand teams execute these type of projects including different art and languages in multiple countries at the same time. Bringing to life so many different projects for numerous categories is what keeps us being so passionate every day. From large Pop-up concourse activations at airports like Miami, JFK, Panama, LAX, Santo Domingo, Mexico, Cancun, Quito, among others, to delivering luxury permanent merchandising displays across many different countries. We also provide experiential activations like brand personalization, gift with purchases, sensorial engaging displays.”
