Estée Lauder’s annual Breast Cancer Awareness initiative: “Every Action Counts. What’s Yours?”

BCA Campaign_PSA_Visual(2)October ushers in Breast Cancer Awareness month and The 2015 Estée Lauder Companies BCA Campaign is issuing a universal call-to-action to people the world over to take action against the disease. In “Every Action Counts. What’s Yours?” –The BCA Campaign invites people to share all the meaningful ways they take action on and social media channels, and support lifesaving breast cancer research by making a donation to the Breast Cancer Research Foundation (BCRF).

Over the past two decades, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign has brought together people in more than 70 countries to help defeat breast cancer in their own unique ways, and sparked a global movement that enhanced awareness and raised more than $58 million to support global research, education and medical services.

“This year, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign focuses on action, which leads to impact, a belief that was so important to my late mother, Evelyn H. Lauder,” commented The Estée Lauder Companies Executive Chairman William Lauder. “When my mother first began bravely speaking out about breast cancer more than two decades ago, few people were talking about it openly or publicly. Dedicated to the belief that knowledge is power, she worked hard toward her vision for a world without breast cancer and in the process she became a voice for women, men and families everywhere who had been touched by the disease.”

The 2015 global BCA Campaign print ad showcases the ways that people around the world are taking action to fight against breast cancer. Using Social Media, the campaign also invites people around the world to share how they are taking action against the disease.

For every action submitted on or unique post on Instagram or Twitter with #BCAstrength between October 1, 2015 and World Cancer Day on February 4, 2016, The Estée Lauder Companies will donate $25 to fund a half-hour of breast cancer research through the Breast Cancer Research Foundation. The goal is to fund up to 500 research hours ($25,000, and is just one part of ELC’s global fundraising efforts to raise $6 million in support of breast cancer research, education and medical services this year.

Elizabeth Hurley, the BCA Global Ambassador, has been passionate about Evelyn Lauder’s commitment to raise awareness of the disease, and sums up the progress made to date through the program.
“This year’s BCA Campaign is an opportunity to unite millions of women, men and families worldwide in the simple, but powerful idea of taking action, and showing the larger impact that all of our individual actions can have. When I first began working with The BCA Campaign, I remember Evelyn telling me, “Women all over the world are dying and nobody’s talking about it.” The fear that once surrounded breast cancer is being replaced by hope and inspiration, as we all continue to join together and take action in the fight against the disease.”

As part of the fund-raising efforts of the BCA campaign, the Estee Lauder Companies Beauty Brands have produced several limited edition products in support of education and medical research. In addition to its now iconic pink ribbon Dream Pin, the 2015 collection includes the Evelyn Lauder and Elizabeth Hurley Dream Pink collection, featuring three mini Pure Color Envy Sculpting Lipsticks in a pink bag with a cross-body strap, and Resilience Lift Night Firming/ Sculpting Face and Neck Crème with Pink Ribbon Bracelet.