The Family Brands Alliance has announced a new structure in the Americas.
The Alliance, which is made up of four 100% family-owned companies, had hoped to share the new structure with the travel retail industry at the Duty Free & Travel Retail Summit of the Americas.
Formed in 2017, the Family Brand Alliance has been growing steadily and now comprises four partners which share the same visions, passions, and values: Waldemar Behn, producer of premium spirit DANZKA Vodka; Pallini Limoncello, producer of the N° 1 Limoncello brand in Duty Free & Travel Retail; Bache-Gabrielsen Cognac, producer recognized for its innovation within its category; and G’Vine a luxury French gin distilled from grapes and infused vine flowers.
The Alliance allows them to offer a diverse portfolio, creating synergies and optimizing logistics, marketing and service.
The Family Brands Alliance has reinforced its Americas structure with the appointment of Veronica Huber. Huber, who joins from Chase International, was going to be part of the team at the Summit of the Americas. She reports to Tito Gonzalez, Waldemar Behn Americas Regional Director.
All the products from the four Family Brands Alliance partners are available to ship to the region from the Miami Warehouse.