Calvin Klein’s new fragrance, CK EVERYONE, is a genderless scent that celebrates the freedom of self-expression, and builds on the iconic legacy of CK ONE.
Made from naturally-derived alcohol and infused with ingredients derived from natural origins, the fragrance is vegan, and claims the distinction of being Calvin Klein’s first ‘clean’ fragrance.
CK EVERYONE has been available from Coty globally since February 2020.
Master perfumer and creator of the iconic CK ONE fragrance, Alberto Morillas, this time crafted a gender-neutral fragrance using 79% of naturally derived ingredients.
A citrus fragrance with organic orange oil, it is paired with a blue tea accord and a cedarwood base.
The bottle & packaging
The CK EVERYONE bottle and packaging were created from recycled materials. The transparent glass bottle contains 10% of post- Consumer recycled materials and is recyclable with the removal of the pump and the elastic while the folding carton contains 30% of post-consumer recycled materials.
CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a signature elastic band on the bottle.
The Advertising
The CK EVERYONE campaign is fronted by an inspirational collective of multi-hyphenate models, artists and musicians
including musician Eliot Sumner, model Cara Taylor, skater and photographer Evan Mock, artist MLMA, model Parker Van Noord, and rapper Priddy the Opp, under the theme of I am one, I am many. I love everyone of me.
A collaboration of fashion and fragrance, CK EVERYONE is featured alongside the new CK ONE jeans and underwear, both inspired by the original CK ONE fragrance.
