Essence Corp has opened its 20th Fenty Beauty location in the Caribbean on June 7th, marking a significant mile-stone in the brand’s regional expansion.
This latest launch, in partnership with Avolta, is located at Castries Duty Free in St. Lucia and represents the fourth Fenty Beauty location opened with Avolta, following the initial launch in Barbados last October.
Essence Corp continues to bring Rihanna’s inclusive, trend-setting beauty brand to more consumers across the region, offering access to high-performance products and expert makeup services.
“Essence Corp proudly opened its fourth Fenty Beauty location with Avolta at Castries Duty Free. Avolta has been an incredible partner throughout this journey, and we’re truly grateful for their collaboration in bringing the most relevant and inclusive beauty brand to the Caribbean,” Gabriela Mier y Terán, Area Manager, Essence Corp, tells TMI.
“With this new location, Fenty Beauty is now directly accessible in St. Lucia, offering all St. Lucians the opportunity to experience the brand firsthand, along with top-of-the-line makeup services and personalized skincare consultations,” she adds.
Essence Corp made a major splash with a simultaneous nine-island launch across the Caribbean for Fenty Beauty, Fenty Skin & Fenty Eau de Parfum by Rihanna that commenced on Oct. 24th and peaked in November with two days of special events in Rihanna’s home country of Barbados, which culminated in an exclusive party where the superstar made a surprise appearance. (See Special Report in TMI Vol. 25 No. 36.
Essence Corp has since rolled out the brand with a major event with Fontana in Jamaica (two locations) in April, and also opened location #21 on June 21st at Image’s Luryx Duty Free in St. Thomas (more information to come).
