Pernod Ricard Global Travel Retail has released the Absolut Haring Artist-Edition, the second in Absolut’s Artist Edition series.
Available exclusively in global travel retail for the next three months, the Absolut Haring Artist-Edition is a celebration of the iconic artist Keith Haring, who had a deep connection with the brand.
Nearly forty years ago, at the recommendation of his friend Andy Warhol, Keith Haring became the second artist to reimagine the Absolut bottle, following Warhol himself. He created four works, each placing the bottle’s silhouette center stage and the chosen Absolut Haring piece became part of the 1986 Absolut campaign. The artwork featured Haring’s unmistakable red lines and a joyous crowd of dancing figures set against a bold yellow canvas, offset by the blue of the Absolut logo.
The Absolut Haring Artist-Edition transforms the original painting into a piece of 3D kinetic art, says the company. With Haring’s signature on the shrink sleeve, the design features dancing figures in red, yellow, and the Absolut blue. A hand-drawn take on the Absolut medallion – featuring founder L.O. Smith, is around the neck of the bottle.
“Absolut has always believed that art should be open, joyful, and for everyone,” says Deb Dasgupta, VP Global Marketing, Absolut Vodka. “Keith Haring’s work radiated that belief—full of energy, color, and hope. With Absolut Haring, we’re inviting a new generation to celebrate that spirit. It’s a vibrant reminder that creativity can inspire, uplift, unite, and open minds.
“This is a joyful moment for Global Travel Retail,” says Liya Zhang, VP Global Marketing at Pernod Ricard GTR. “Following the incredible reception of the Absolut Warhol limited-edition last year, we’re thrilled to now celebrate Keith Haring, a visionary whose work resonates deeply with today’s travelers. The energy and color of the bottle speaks to a new generation looking for creativity in every moment, and inspiration in every journey. As Haring said, art is for everybody.”
To celebrate the new limited edition, Absolut has created the Absolut Haring Fizz, a signature cocktail that nods to the artist’s globe-trotting adventures across Asia and his deep love for New York. The golden yellow hue mirrors the original artwork with crisp apple, zesty orange, toasted sesame, and a kick of ginger, all shaken together.
The Absolut Haring Artist-Edition launches in global travel retail beginning July 1st, before spreading to 40+ markets from October, including Germany, the UK, Mexico, Canada, Australia, China, Italy and Poland for a limited time only. The Artist-Edition will be available in 1L, 700mL, and 750mL sizes.
