Travel analytics company ForwardKeys has signed an agreement to acquire Traveller Statistics from The NPD Group, a leading global information company.
Under the agreement, on May 1, 2020 ForwardKeys will take over direct responsibility for providing information on travelers and on travel trends to former NPD clients in the travel retail niche.
Traveller Statistics, which uses ForwardKeys data, is an online platform that provides intelligence on passengers traveling through each terminal building at 550 airports. It helps users understand the passenger mix by nationality and assists retailers to benchmark their sales performance, identify trends and opportunities, diagnose issues and make decisions to drive growth.
Post-acquisition, ForwardKeys will promptly consult with its newly acquired customers on potential upgrades to the platform to enhance the insights and intelligence provided.
Olivier Jager, CEO, ForwardKeys said: “I am delighted with this acquisition. Travel retail is becoming an increasingly important segment for us; so, I am pleased to acquire direct relationships with several major players. As our data is already the backbone of the Traveller Statistics platform and, as we have some exciting new initiatives in the pipeline, which will future-proof our offer to clients, I am optimistic we will strengthen and grow those relationships.”
Gerhard Hausruckinger, Group President, Europe & Asia Pacific, The NPD Group, said: “As the long-time provider of data for Traveller Statistics, ForwardKeys has expertise in the business and is prepared to provide a seamless transition for the service.”
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