Freixenet, the #1international sparkling wine brand, is entering the spirits category by launching a new aperitif Freixenet Solare.
The new product, with an alcohol content of 11% vol., is a Mediterranean Aperitivo crafted with Spanish lemon, clementine, and rosemary, and complemented by botanicals.
“With Freixenet Solare, we are consistently focusing on natural flavors, Mediterranean moments of enjoyment, and an iconic design that immediately catches the eye,” explains Vanessa Lehmann, Head of Communications Henkell Freixenet. “The new product combines modern enjoyment with high brand recognition – and expands our portfolio with a category that is currently gaining in importance.”
The campaign heroes the Freixenet Solare Spritz and invites consumers to “Taste the sun” in every sip. The 3-2-1 signature serve includes ice, 3 parts Freixenet Sparkling, 2 parts Freixenet Solare, 1 part sparkling water, and lemon to garnish. Freixenet Solare will launch in over 15 countries globally from March 2026 and from June 2026 in an Alcohol-Free version.
The bottle, inspired by the Spanish sun, reflects the Mediterranean character of the brand and ensures a strong, eye-catching appearance on the shelf. Freixenet Solare will be available from March 2026 in 0.70-liter bottles.
