Hendrick’s Gin has announced the launch of Another Hendrick’s, the first permanent release for the gin brand in nine years.
Another Hendrick’s is infused with rose and cucumber, and layered with orange blossom and cacao beans housed in a white bottle.
Inspired by her love for chocolate and flowers, Hendrick’s Master Distiller Lesley Gracie set out to create a gin containing cacao.
“Another Hendrick’s is the complete opposite of what we’ve been doing for the past 25 years, and the delectable combination of orange blossom and cacao beans is really rather unusual,” said Lesley Gracie, Hendrick’s Master Distiller. “As a spirit with endless possibilities, I wanted to find a way to combine two of my favorite things in a way that felt authentic to Hendrick’s. After experimenting with different elements from the Hendrick’s Gin Palace’s tropical greenhouse, I discovered this brilliant profile featuring a depth of flavor, hint of sweetness and lift of freshness that is completely distinctive.”
“Hendrick’s has always been a brand that leads with creativity and originality, subverting category norms and conventions as a matter of course,” said Nora Torpey, Hendrick’s Global Brand Managing Director. “The release of Another Hendrick’s supercharges this and is far more than a line extension. By releasing ‘another’ side of ourselves, we make Hendrick’s more dynamic, more culturally resonant, and more powerfully positioned to lead the next era of premium spirits growth.”
Another Hendrick’s is the only innovation in the brand’s history to be launched globally across all markets. Hendrick’s Gin & Another Hendrick’s have an ABV of 44% and is available in key airports.
