Jorge Galbis’ Global Brand Equity Solutions (GBES) introduced some unique products to the region at the IAADFS Duty Free Show of the Americas.
Medea Vodka, which features a patented, customizable LED message band on the bottle, is rapidly expanding as it enters the duty free/travel retail markets.
“Retailers have been quick to see the excitement Medea generates when customers view the bottle,” says Galbis.
“Orders for Medea Vodka are booming. Consumers and retailers are constantly calling for something innovative, new and different. Mede is answering their call with a great tasting vodka and its value added technology,” said Hauke Marquardt, Managing Director of GTRD.
GTRD holds the distribution rights for Medea Vodka for travel retail/duty free and partners with Global Brand Equity Solutions, GBES, for the Americas.
The LED bottle uses Apple’s iBeacon Bluetooth technology to allow a smart phone to wirelessly set and display scrolling messages. Medea drinkers can create and edit up to 10 different messages of their choice.
Medea is an ultra-premium vodka, distilled with pure artesian water in Schiedam, Holland at the Herman Jansen Distillery. It was just awarded a Gold Medal at the San Francisco World Spirits Competition 2016.
GBES also featured VinGardeValise, a specially developed and patented suitcase to transport wine and other beverages in travel retail and duty free.
The product, designed and developed by the American wine expert Barry Wax, is for those who, have to transport wine or spirits safely.