Patrón Spirits introduced a special edition 1-liter Patrón Silver tequila bottle, new for duty free, at the 2016 IAADFS Duty Free Show of the Americas.
Patrón Spirits is discontinuing the 750ml and 700ml core Patrón tequila and liqueur bottles in global travel retail, replacing them with the 1-liter size bottles.
The exclusive collectors’ edition bottle features an intricate design of the Patrón tequila bee, rendered in pure pewter and hand applied. The bottle is finished with a distinctive glass stopper.
“Only in duty free will people find our core line of Patrón tequilas and liqueurs in 1-liter size bottles, and we’re enthusiastic to begin that transition from our standard domestic 750ml and 700ml bottles. This special edition, extremely eye-catching bottle – which marks the first time that we’ve so strikingly reimagined our Patrón label – is the perfect way to introduce and excite travel retail customers about the new larger size Patrón bottle that they’ll now find when shopping for our tequilas and liqueurs in duty free,” said John Kilmartin, VP, Global Travel Retail at Patrón Spirits International.
The change to 1-liter applies to all three Patrón tequilas (Patrón Silver, Patrón Reposado, and Patrón Añejo), and all three Patrón XO Cafe liqueurs (Patrón XO Cafe, Patrón XO Cafe Dark Cocoa, and Patrón XO Cafe Incendio.) The Patrón Citrónge line of liqueurs will also continue to be available in 1-liter size bottles.