Pernod Ricard teamed up with DFS Group to offer an exclusive cross-category tasting event promotion at Los Angeles International Airport in March.
Available exclusively at DFS at LAX’ Tom Bradley International Terminal the tasting event, entitled Embark on a Journey of Flavors, paired Godiva’s USA Souvenir Collection with three expressions of The Glenlivet Master Distiller’s Reserve Range, all exclusive to travel retail.
The duty free exclusive promotion provided travelers passing through the retail area of TBIT with an exciting and indulgent experience during peak travel times throughout March 2017, said the company announcement.
A Mix-it Bar was staffed by experienced brand engage travel retail shoppers and present tag pairing notes that highlight how Godiva’s iconic chocolate pieces complement one of the single malt whiskies.
The tasting experience was enhanced by a series of promotional offers for the two brands, including special discounts on individual and multiple purchases.
Shoppers who purchased products from The Glenlivet Master Distiller’s Reserve and Godiva collections for a combined value of at least US$115 during the Embark on a Journey of Flavors promotion also received a free premium travel bag and luggage tag.