Godiva Chocolatier announces its first celebrity partnership, naming Danish tennis player Caroline Wozniacki as its ambassador for the brand. Wozniacki reportedly has a well-documented sweet tooth, and Godiva reached out to Wozniacki after Godiva CFO Dave Marberger read about her love of chocolate in a Wall Street Journal article in late 2014.
“At Godiva we like to say that we can turn a simple smile into a WOW, and Caroline does the same around the world,” said Mohamed Elsarky, Godiva CEO. “We are excited to welcome Caroline into the Godiva family, and feel she is the ideal face for the brand – a vibrant, world-class talent, with appeal well beyond the tennis court.”
As ambassador, Wozniacki will support Godiva initiatives globally while she is on the tournament circuit, scheduled to make stops in China, Europe, the United States, and the Middle East.
Godiva operates over 500 boutiques in over 80 countries.
“No matter where tennis takes me across the globe, I always find myself in a Godiva store. It’s the perfect partnership because it allows me to indulge a little when I’m on the road and in need of a pick-me-up,” Wozniacki said.
The former World No. 1 player on the WTA Tour, currently ranked No. 5, Wozniacki has 22 WTA singles titles since her pro debut in 2005.
