Godiva launches global marketing campaign “Godiva is Chocolate” to communicate wider availability of the premium brand

Godiva has announced the launch of GODIVA Is Chocolate, a marketing campaign celebrating Godiva’s growth beyond its strong gifting roots, as it expands its availability “into the chocolate aisle.” With nearly 100 years of history and a rich Belgian heritage, the iconic brand is renowned for the highest possible quality in its premium products, ingredients, […]

Godiva and Pernod Ricard partner for DFS-exclusive cross-category promotion at LAX

Pernod Ricard teamed up with DFS Group to offer an exclusive cross-category tasting event promotion at Los Angeles International Airport in March.   Available exclusively at DFS at LAX’ Tom Bradley International Terminal the tasting event, entitled Embark on a Journey of Flavors, paired Godiva’s USA Souvenir Collection with three expressions of The Glenlivet Master […]

Godiva, DFS team up to present exclusive 90th anniversary event with artist Oli-B at SFO and LAX

  As part of its 90th Anniversary celebration, Godiva Chocolatier is collaborating with DFS to mount a special event at San Francisco International Airport featuring the work of renowned Belgian artist/illustrator Oli-B. A similar event will be staged at Los Angeles Airport in August. Godiva, founded in Brussel, Belgium in 1926, is marking its 90th anniversary with a […]

Changes at Godiva

Godiva Chocolatier has appointed Matthew Hodges as General Manager Global Travel Retail. Hodges has a broad background in marketing, strategy, commercial and general management and is well-known in the travel retail channel, where he most recently worked for Rémy Cointreau as Global Marketing and Business Development Director Global Travel Retail, based in Singapore. In his […]

Godiva names tennis star Caroline Wozniacki as its first global celebrity ambassador

Godiva Chocolatier announces its first celebrity partnership, naming Danish tennis player Caroline Wozniacki as its ambassador for the brand. Wozniacki reportedly has a well-documented sweet tooth, and Godiva reached out to Wozniacki after Godiva CFO Dave Marberger read about her love of chocolate in a Wall Street Journal article in late 2014. “At Godiva we […]