Prestige suncare brand Lancaster, (#1 in Europe according to Circana) has partnered with Avolta to unveil the exclusive launch of its signature collections at airports across Argentina. Beginning November 2024, travelers across major Duty Free locations in Argentina have been able to immerse themselves in all that Lancaster has to offer, from skin protection to suncare.
Anchored by over 75 years of expertise and excellence in regenerative science, Lancaster draws on its unique double expertise on skincare and suncare to deliver highly effective products that combine advanced sun protection with breakthrough regenerative and repairing technologies, as an essential part of a daily skincare routine.
Now, Lancaster’s iconic suncare and Skin Care collections will be available exclusively in the travel retail channel in Argentina as the first location in South America.
“We are thrilled to partner with Avolta to introduce Lancaster in Argentina, offering consumers an unparalleled experience across sun protection and skin care,” said Guilhem Souche, SVP Global Travel Retail, Coty.
“We want our products to be a part of everyday life for everyone, catering to all skin types and needs, providing skin repair and UV protection powered by breakthrough technologies and decades of expertise.”
This launch is part of a broader expansion strategy targeting flagship airports across Latin America. This journey will continue in Uruguay, Brazil, and Chile, which are key markets for the brand’s connection with travelers and consumers.
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About the products
With 75 years of scientific expertise, Lancaster has remained at the forefront of photoaging, striving to offer consistent skin photo-protection and photorepair. Its suncare lines Sun Beauty and Sun Perfect skin care line Golden Lift are developed with innovative technology designed for deep penetration and fast-acting formulas that minimize irritation, and will be part of the travel retail offerings.
These lines are now exclusively available in Argentina’s Duty Free Shops at local airports, operated in partnership with Avolta.
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Sun Beauty
Sun Beauty is a complete range offering all the protection of Lancaster in a variety of lightweight textures to adapt to all skin types and preferences, revealing a healthy-looking golden tannin products offering SPF 30 & 50 protection.
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Sun Perfect
Lancaster’s advanced Sun Perfect range is suncare that performs like skincare, targeting wrinkles, dark spots, dehydration, and firmness, through hybrid products that combine Lancaster’s broad sun protection expertise with a powerful anti-aging action.
Specifically developed for the face, Sun Perfect is Lancaster’s most advanced global anti-aging suncare line, formulated with breakthrough technologies including our Full Light Technology, Anti-Aging Technology, Sun Repair System, and Glow Booster Complex.
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Golden Lift
Lancaster Golden Lift is described as ‘the ultimate lifting skincare’. The innovative NEW Golden Lift collection is reinforced with a powerful dipeptide complex to stimulate the production of new elastic fibers and restore the skin’s elastic properties. Combined with an exclusive retinoid blend safe for sensitive skin, the cutting-edge formula lifts, sculpts and smooths without sensitizing the skin.
