The Macallan’s celebration of its 200th anniversary has now launched in the United States, with release of the TIME:SPACE Collection at New York JFK International Airport and San Francisco International Airport with DFS.
TIME:SPACE includes the oldest whisky released by The Macallan at 84 Years Old presented in a dual chamber vessel.
TIME:SPACE Mastery is a unique single malt that embraces 200 years of history, taking inspiration from past whisky masters and uses 14 different cask types.
The release of TIME:SPACE COLLECTION is accompanied by a global experiential campaign, leading with two hero films that take audiences on a journey through a spiky world where time flows and nature protects what is most precious. The visual language of this spiky world has been translated into a pop-up design which will be rolled out at eight key airport locations: From mid-October, campaign visuals were prominently displayed at 6 airports: Singapore Changi, London Heathrow, Hong Kong International, Dubai International, LAX and Shanghai Pudong.
An extensive OOH display advertising program will also raise awareness and drive footfall at a number of high-profile travel retail locations.
To read the full story behind The Macallan TIME:SPACE COLLECTION, please click here.
