Lancôme TR Americas and Dufry open Lancôme’s biggest flagship in South America

Lancôme Travel Retail Americas and Dufry have partnered to open Lancôme’s biggest flagship in South America.

The 43sqm store opened at the international departures area of Terminal 3 of São Paulo International Airport (GRU Airport) on January 31, 2021.

Lancôme’s new flagship features numerous eye-catching screens and embraces the values of the brand – joy, happiness, and generosity –while offering shoppers a personalized, unique, and immersive retail experience.

Fragrance and skincare best sellers, including La vie est belle and Advanced Génifique are given star-treatment on unique “iconization” tables, says the company.

Lancôme make-up pillars such as Hypnôse Mascara, Teint Idole Ultra and l’Absolue Rouge are displayed on tech-powered sharing tables. 

Customers’ behaviors have evolved since the beginning of the pandemic, says the company, and the new flagship offers in-store beauty-tech innovations that enables a more flexible, digitalized, and personalized alternative to the former testing experience.

 The Virtual Try-On tool powered by AI algorithms, for example, allows customers to test Lancôme’s full range of makeup products safely.

Traveling shoppers visiting the new store will also be offered a bespoke gifting experience through an engraving station for selected products as well as a wrapping station. Novelties and exclusive offers such as travel retail sets are also showcased throughout the store.

Lancôme says that the new store concept delivers “innovations, digital services, and in-store personalized ‘retailtainment.”