Social media and Instagram star Chiara Ferragni has launched her first makeup collection for Lancôme. The Lancôme & Chiara Ferragni makeup collection was showcased in Travel Retail Americas exclusively in two DFS stores: DFS, Los Angeles International Airport and T Galleria by DFS, Hawaii, during August.
Named a Lancôme Global Muse in March 2018, Ferragni has more than 16 million followers on Instagram, and is also an entrepreneur and a mother.
Her success had made her an example and role model for others, says Lancôme. Ferragni co-created the collection based on her own makeup looks.
The star product of the collection was the Flirting Palette for lips and face. The Palette has a very strong Instagram factor thanks to the sparkling effect mixed with Chiara Ferragni Collection eyes logo, says Lancôme. The makeup combined sparkly and rosy metallic shades presented in limited edition packaging designed by Chiara, which features the winking eyes of her logo.
The palette combines 13 mix and match harmonies to combine into a wide array of looks inspired by Chiara’s signature style.
The Lancôme x Chiara Ferragni animation was presented within dedicated spaces within DFS’ “First Class Beauty” event in August.
The event was such an outstanding success that every palette was sold within just a few days, reports Lancôme.
At T Galleria by DFS, Hawaii, customers could also win a palette signed by Chiara in a raffle. Customers were also offered attractive gifts with purchase, or get to share Chiara’s make-up looks from Lancôme makeup artist Richard Zhang.