Liht Organics is continuing to strengthen its Americas and global travel retail ambitions through a new partnership with Florida-based International Brand Builders Inc. (IBBI), a specialist sales agency focused on clean beauty brands.
The partnership follows the recent opening of Liht Organics’ new fulfilment center in New Jersey, a strategic investment designed to support growing demand across the Americas and accelerate the development of travel retail-exclusive products.
Working alongside IBBI, Liht Organics will actively pursue domestic and travel retail opportunities throughout the United States, Caribbean and Latin America, with the ambition of becoming one of the first truly organic cosmetics brands to establish a significant presence within the travel retail channel.
IBBI will represent the full Liht Organics portfolio, including the brand’s latest innovations such as the Pore Perfection Primer, suitable for all skin types.
Liht Organics products are formulated with up to 90% USDA-certified organic ingredients and are vegan, gluten-free and cruelty–free. The formulations contain no nanoparticles, parabens or harmful chemicals, reflecting the company’s commitment to transparency and avoiding the “greenwashing” practices often seen within the beauty industry.
Astrid Steinhaeuser, Sales Director of IBBI, said:
“The IBBI team sees this as a perfect addition to our focus on clean beauty, and one of the first organic brands available in the channel. We look forward to presenting it to our key retail partners, both in TR and Domestic (US, Caribbean, LATAM). We already know that many retailers are looking past clean for organic as it is a future trend that already has a strong following.”
Nerissa Polke, Founder of Liht Organics, added:
“Our partnership with IBBI represents an important milestone in our global growth strategy. As consumers become increasingly conscious about what they put on their skin, we are seeing growing demand for genuinely organic beauty products that deliver both performance and transparency. IBBI’s expertise, relationships and understanding of the beauty landscape across the Americas make them the ideal partner to help us introduce Liht Organics to a wider audience and strengthen our position within both domestic and travel retail markets.”
The announcement comes on the back of a highly successful showcase event in Singapore in mid-May, where Liht Organics attracted significant interest from retailers and industry stakeholders across the Asia-Pacific region.
With new infrastructure in place, growing international interest and strategic partnerships across key markets, the company is well positioned to accelerate its presence across travel retail and domestic retail channels worldwide.
