Lindt & Sprüngli Global Travel Retail is celebrating the opening of the first LINDOR Pick & Mix concept in South America with London Supply in Iguazú, Argentina. The company says the location was the ideal location to launch the concept in the region, bringing the experience to one of the region’s most unique travel retail destinations, where international tourism and cross-border shopping come together.
The opening was celebrated alongside Peter Zehnder, CEO, Global Travel Retail at Lindt & Sprüngli, London Supply Group and media guests, marking an exciting milestone for Lindt.
Beyond the launch itself, Pick & Mix is an important concept within Lindt’s GTR strategy. It offers travelers a highly personalized shopping experience, allowing them to create their own selection of LINDOR flavors while choosing packaging to suit different occasions. This level of customization makes the concept particularly well suited to the travel retail environment, where gifting remains a key purchase driver. By enabling travelers to create personalized chocolate gifts for family and friends, Pick & Mix reinforces Lindt’s emotional positioning while delivering a memorable gifting experience.
From a retail perspective, the interactive format also helps create stronger in-store differentiation. Pick & Mix encourages exploration and product discovery while serving as a visual attraction and retail theater element, helping retailers create a more engaging shopping experience that stands apart from traditional confectionery shelves.
