Lisa Eldridge to Lancôme

Lancôme has appointed British makeup artist Lisa Eldridge as its global creative director of Lancôme make-up. Working with Lancôme’s Maison, the social media star will create products and collections with the “effortless chic” that forms her shared signature, says the company, and craft application gesture techniques and tutorials for which she is most known.

Commenting on Eldridge’s appointment, Françoise Lehmann, General Manager of Lancôme International, says: “We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential.”

Lisa Eldridge