ABSOLU, a luxury Canadian fragrance brand that embodies the country’s natural beauty and sophistication, has launched exclusively into global travel retail.
Produced by the House of Cosper Inc, in Canada, the initial range features five unisex fragrances, AURA, BLISS, MYSTIQUE, OPULENCE and TIMELESS, each presented in 100ml bottles at a recommended retail price of US$120.
Formulated with a higher concentration of premium ingredients for long-lasting scents, the fragrances were inspired by Canada’s diverse landscapes and cultural heritage.
“ABSOLU is proud to bring a taste of Canadian elegance to the world of Duty Free and perfumery,” said co-founder Manish Kallathil.
“Our fragrances are designed to evoke the essence of Canada’s breathtaking landscapes and warm hospitality,” said co-said Dhiren Vasa.
The fragrances debuted at the Summit of the Americas in Miami in March to excellent response, and will also be featured at the upcoming ASUTIL Conference in Lima next month. They are now available in select duty free shops in the Caribbean and LATAM.
Cosper has retained well-known industry figure Gautom Menon as Brand Advisor, who will be showing ABSOLU at TFWA Singapore to gauge interest. ABSOLU is also a brand partner for the upcoming APTRA networking lunch at the Singapore Cricket Club that took place on Sunday, May 11.
The brand is also aligned with the TFWA CARE charitable initiative and will make a donation from every sale.
For more information, please visit www.absolubeauty.com
