Lymarie Prudencio has joined Mars Wrigley ITR, taking on the role of ITR Customer Development Leader U.S., based in Miami.
Prudencio joins Mars with a 15-year track record in Travel Retail, beginning in perfume and cosmetics with diverse roles in Clarins Group, were she excelled managing the Caribbean & Latin America and later developing the U.S. department store market. Since 2012, she began covering the Americas for Godiva Chocolatier. She played a pivotal role in driving the development of multiple accounts as Key Account Manager and later the successful introduction of Godiva into the domestic market of Brazil.
In her new role, she will be primarily responsible for driving the execution of the strategy across North & South America and pioneering new snacking opportunities in airports.
