Marie Brizard brings new look Sobieski Vodka to Cannes

Montage New Sob 70CL FRMarie Brizard Wines & Spirits (MBWS) is bringing new packaging for Sobieski Vodka to Cannes this year (Blue Village D12).

Sobieski is 100% pure rye Polish vodka that has seen continuous growth since its international launch in 2001 and has won many prestigious awards including a Double Gold Medal at the San Francisco World Spirits Competition 2016, Teraz Polska (Now Poland) – the most prestigious Polish award, Gold Medal Best Standard Vodka from Drinks International, among others.

MBWS will use the Cannes exhibition to share the bold new Sobieski strategy with customers – #KEEPITREAL.

TFWA WE is an important showcase for Marie Brizard Wines & Spirits. We have some great brand stories to tell, with real relevance to travel retail. It’s a vital week for us as part of our ongoing strategy to invest in the global travel retail channel,” says MBWS Global Travel Retail Director Kevin Baker.

The new look Sobieski presentation will be joining the MBWS travel retail offer that features Marie Brizard liqueurs, Gautier Cognac, SHOTKA, and William Peel Blended Scotch Whisky.

Baker says the brand portfolio is beginning to “make progress in travel retail against the continuing back-drop of a tough trading environment.

“We have succeeded in gaining a number of new listings, most notably Lagardère with William Peel Blended Scotch Whisky and Marie Brizard L’Originale Anisette, and are encouraged by their progress.

“We will also feature our Marie Brizard signature cocktails to guests at the Frontier Awards on Wednesday 4th October and all are welcome to try something new and different!”