MONARQ Group and Cazcanes Tequila have announced a new strategic partnership for the distribution and development of Cazcanes across the Caribbean, Central America and South America, as well as Mexico duty free and U.S. duty free, including the cruise channel.
The partnership significantly expands Cazcanes’ international footprint, bringing together MONARQ Group’s extensive regional distribution network and market expertise with one of the fastest growing names in the ultra-premium tequila category.
Together, MONARQ and Cazcanes will focus on building the brand with craft consumers, leading retailers, premium on-premise accounts and travel retail operators throughout the region.
Cazcanes traces its roots to a remote jungle distillery in Jalisco, where third generation distiller Humberto produces a raw agave spirit with just three natural ingredients: agave, water and yeast.
Cazcanes features a collection of organic tequilas that explore barrel aging, blending, and strength. The tequila is crafted with an emphasis on low intervention production, intentional complexity and respect for the natural character of the agave, says the company.
“We are excited to welcome Cazcanes to the MONARQ portfolio. The brand represents exactly what today’s premium tequila consumer is looking for: authenticity, craftsmanship, transparency and an uncompromising commitment to quality. Cazcanes has built tremendous momentum in the U.S., and we see a significant opportunity to extend that success across the Caribbean and Latin America, as well as the important duty free and cruise channels. We look forward to working closely with the Cazcanes team, establishing the brand as a leading ultra-premium tequila throughout our markets,” says Robert de Monchy, CEO of MONARQ Group.
“We’ve been very intentional about how and where we expand Cazanes, and this partnership with MONARQ represents an important next step in our growth. Expanding across the Caribbean, Central and South America, along with Mexico and U.S. duty-free and the cruise channel, gives us the opportunity to introduce Cazcanes to a much broader international audience. MONARQ’s experience, relationships and deep understanding of these markets make them the right partner to lead that expansion while protecting the quality and integrity of the brand. We’re excited to build Cazcanes throughout these markets and establish a strong foundation for our continued international growth,” says Jeff Kozak, President of Cazcanes Tequila.
