Puig has announced the launch of Olympéa by Paco Rabanne, a new women’s fragrance that is the feminine counterpart to the brand’s very successful Invictus for men.
Returning to the theme of antiquity, Olympéa is designed for a ‘modern day Cleopatra’. Paco Rabanne has chosen 21-year old Brazilian super model Luma Grothe to represent Olympéa. Rabanne says Luma “embod[ies] this goddess-like femininity.”
The fragrance was developed by IFF’s Loc Dong, Anne Flipo and Dominique Ropion. It is the French premiere for Loc, a Saigonborn perfumer now based in New York. It took more than two years to develop.
Featuring a sensuous vanilla accord, the notes include aquatic accord, jasmine, vanilla, sandalwood and ambergris.
The Olympéa flacon was created by Roman designer Marc Ange, and features strong symbolism from Greek mythology, including laurel leaves and wings of victory. The fragrance is launching in some markets in August, and in the Americas in September. It is available in 30ml, 50ml and 80ml sizes.
