Dior Travel Retail Americas has opened the first Dior Beauty boutique in Central America at Tocumen International Airport Terminal 2, in Panama.
The boutique was opened in partnership with Motta Internacional, and is hosted in Motta’s new Attenza Duty Free store.
The “ultra-luxurious boutique” offers the full range of Dior Beauty products, as well as multiple customer services such as a virtual try-on tool and the latest generation engraving machine to turn each purchase into a unique gift.
For the first time in a North or Central American airport – as well as in the country of Panama — the Dior Beauty boutique will carry La Collection Privee, an exclusive collection of private fragrances, soaps, body creams and luxurious candles.
The boutique also carries an exclusive selection of the Mitzahs Scarves from the Dior Couture collection alongside the emblematic fragrances of the House of Dior such as Miss Dior, J’Adore and Sauvage.
Travelers will also be offered a dedicated make up consultation, during which they will be able to discover Dior’s premium skincare products, such as Capture Totale and Prestige.
Catherine Sauvage, LVMH Beauty Vice President for Travel Retail Americas, declared during the Grand Opening Ceremony that this boutique showcases “the best offers and services that the House of Dior Beauty can propose.”
“Tocumen Terminal 2 [is] a perfect location in the Americas to welcome such a luxurious store, being a key airport with millions of passengers coming from all over the world to enter the region and offering a wonderful travelers’ experience in their brand new terminal,” added Sauvage.