The company says that the move is in response to a growing demand for plant-based chocolate as the number of vegans increases year on year, particularly amongst the millennial and genZ consumers.
“It’s clear that consumers are increasingly looking for balance in their lifestyles,” says Nestlé ITR general manager Stewart Dryburgh. “Nestlé research indicates that nearly 2/3rds of millennials are interested in buying organic products with 4/10 considering that plant-based chocolate is better for them than dairy.”
Made from vegan plant-based chocolate, with 100% sustainable cocoa sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance, KITKAT Vegan will offer the same crispy and creamy chocolate taste as the original version. KITKAT Vegan will be available to travel retail in an exclusive box of three.
Dryburgh continues: “I am delighted that once again Nestlé is pioneering in travel retail by launching a vegan version of our #1 chocolate brand, KITKAT. This is another significant step in our journey towards a regenerative, sustainable and carbon-neutral future. I am very proud to be part of a company that takes such a pro-active and responsible approach to ensuring a secure future for our planet and generations to come.”
The new product is a natural step for Nestlé towards achieving its goal of halving CO2 emissions by 2030 and reaching net-zero by 2050. The company has also stated that KITKAT aims to transition to 100% renewable energy at all factories by the end of 2025 and, is measuring the carbon footprint of its new KITKAT Vegan product.