Nestlé will launch its first plant-based chocolate, KITKAT Vegan, into Global Travel Retail in Q4 with an exclusive Travellers Edition. The company says that the move is in response to a growing demand for plant-based chocolate as the number of vegans increases year on year, particularly amongst the millennial and genZ consumers. “It’s clear that […]
KitKat
Nestle and KITKAT “Celebrate the Breakers” with airport campaign
Nestle International Travel Retail is inviting traveler’s to take a break and share it with KITKAT in an expanded version of last year’s “Celebrate the Breakers” KITKAT campaign in key airports around the world. Under the new theme of “However you break it, SHARE IT,” NITR has set up KITKAT red dedicated brand spaces featuring […]
Nestlé puts KitKat in focus with whimsical “Travel Break” themed eye masks and sharing bags
Starting with whimsical KitKat eye masks and interactive social media campaigns, Nestlé International Travel Retail will build on the global success and double digit growth it enjoyed for its Kit Kat brand in 2014 with fun new products, activations and internet exposure in 2015. The new campaign for the KitKat “Travel Break Sharing Bag” asks […]
