New LEGO Shop in Shop opened in Panama’s Colon 2000 cruise port, Terminal II

Duty Free Dynamics has opened its first Certified LEGO Shop-in-Shop (SIS). The SIS is located in the recently expanded and renovated Duty Free Shop in Colon 2000 Cruise Port, Terminal II.

Colon 2000’s new Terminal II will primarily operate as a Home Port, housing cruise ships that provide passengers from Latin America with the opportunity to cruise in the Caribbean.

DFD says that several other LEGO stores will be opened over the next few months, operated through partners within the Americas Travel Retail Market. The stores will feature different concepts, including premier format, stand alone or Shop-in-Shops, depending on need.

DFD LEGO Brand Manager Tatiana Pinto comments: “This store opening reflects the success of DFD’s business model, providing our LEGO franchisees with optimal revenue potential and their customers with the most exclusive LEGO experience. We are very grateful for the trust that our partners have placed in our Company and for the support of the LEGO Group in the development of this initial project.”

Nicolas Dobry, CEO of DFD, adds: “These upcoming openings are another milestone for our expansion in the region. It demonstrates the value of our development strategy for brands and partners alike and emphasizes our commitment to excellence in all aspects of our activities.”