OLAPLEX, the prestige hair care brand thatcreated the bond-building category, is making its cruise debut with exclusive retail partner, Starboard Cruise Services.
The full OLAPLEX hair care range, including the iconic OLAPLEX No.3 Hair Perfector, is currently shoppable on 19 ships with more coming onboard as part of Starboard’s self-care retail offer.
OLAPLEX is the leader in bond-building hair science and will offer a premium shopping experience and an opportunity for enhanced selection of hair-care assortments aboard select ships in Starboard’s portfolio.
“We are delighted to announce that we are partnering with Starboard,” said JuE Wong, OLAPLEX CEO. “This alliance will combine our passion for innovative science in haircare made for all, with Starboard’s commitment to providing unparalleled experiences to their guests. Together, we aim to elevate onboard retail, pampering passengers with a new level of luxury hair care. We look forward to embarking on this journey and redefining beauty for the cruise industry.”
“We are thrilled to join forces with OLAPLEX to introduce an exceptional onboard shopping experience across our cruise partner’s fleets,” said Lisa Bauer, Starboard Cruise Services President and CEO. “As the leading authority in bond-building haircare, OLAPLEX perfectly complements our vision of offering exclusive and renowned products to discerning guests. Through this new partnership, we look forward to introducing guests to a new level of self-care, making their cruise vacation that much more memorable and enjoyable.”
Starboard will be listing 12 products in its onboard OLAPLEX lineup, at prices ranging from $15 for travel sizes to $30.
Since its founding, OLAPLEX is non-toxic, cruelty-free, and vegan. OLAPLEX is free of over 50 questionable ingredients, including sulfates (SLS & SLES), parabens, phthalates, phosphates, and other ingredients. OLAPLEX is also committed to reduce secondary packaging to control its carbon footprint.
Be sure to check out the in-depth Report on Hair Care in Travel Retail in the October 2023 issue of Travel Markets Insider magazine.
