Pernod Ricard Travel Retail Americas is featuring a festive Jameson Christmas tree activation in three key airport locations throughout the region as it celebrates the holiday season.
Located in JFK Terminal 5 with International Shoppes, and Boston Terminal E and Montevideo Arrivals with Avolta, these Jameson trees run through the end of December.
The JFK Tree with International Shoppes, running from November 25-December 31, stands prominently in the main duty free store, conveniently located just outside TSA. The tree is strategically positioned at the entrance to immediately capture travelers’ attention and immerse them in the festive spirit. Complementing this, the promoter samples Jameson Triple Triple, a travel retail exclusive, enhancing the overall experience for travelers, says the company.
In BOS, running November 26-December 31, the tree grabs attention in the main duty free store, placed next to the bar where the promoter samples various SKUs, creating a lively and engaging display.
In MVD Arrivals (November 1-December 31), the eye-catching holiday tree greets passengers arriving in the terminal. Promoters sampling Jameson Black Barrel have already received great feedback; and travelers are intrigued by Triple Triple as a travel retail exclusive, showing strong brand awareness.
