Portela joins EWTRA to build cruise business

Jada Portela’s appointment as Key Account Manager for the cruise channel at Edrington Webb Travel Retail Americas in Miami will include managing the ship chandlers and onboard DF retail business, as well as calling on the buyers and operations of cruise lines.

Portela brings great knowledge of and relations in the cruise line industry to the new position. She started at Starboard Cruise Services in 2003 and worked in several buying roles, working her way up to Senior Merchandise Manager and most recently was Director, Royal Caribbean International Retail for Starboard.

“I have known Jada since she started in the industry and we are very pleased that she has joined our team. Over the course of the next few of months, she will be working on developing plans to help take our business to another level in the cruise segment of Travel Retail,” commented Andy Consuegra, ‎CEO at Edrington WEBB Travel Retail Americas, and Managing Partner of WEBB (World Equity Brand Builders).