Privato Duty Free, in partnership with Streiffer Duty Free, sponsored the Pinehurst Barbecue Festival in North Carolina at the end of August.
The fifth annual festival, which featured award-winning pitmasters, gourmet dinners, and cooking classes, was an ideal event to help spread the word about Privato’s private airport duty free business at FBOs around the country.
“These events help tremendously with customer loyalty, special orders for liquor/tobacco and high end watches,“ Privato President Marco Arilli tells TMI. “Our sales for example increased over 208% for this weekend at Moore County Airport.”
Privato Duty Free and Streiffer Duty Free had previously partnered to sponsor a duty free exhibit at Moore County executive airport in Pinehurst, North Carolina, during the US Open Golf Tournament, which took place June 13-16, 2024.
Privato now has a permanent store at Moore County FBO for private jets where many flew into for the Pinehurst Barbecue Festival, says Arilli.
“The Pinehurst Barbecue Festival was great event. This event is becoming very large. Many people flew in by private jet from across the nation. We had over 7,000 people go through our 60ft booth on Sunday August 31st and many of our brands participated in big way,” says Arilli, highlighting Fifth Generation Spirits, Alexander James, Proximo, Brown-Forman, Suntory, Diageo, Southern Glazers, Campari, Sazerac, and its cigar vendor, Otis McCallister.
Privato Duty Free has been growing its business in private airports around the United States, opening new warehouses and Fixed Base Operations (FBO).
