Diageo

Diageo Global Travel launches Don Julio’s “The Summer of Serve” with sampling activations across Europe and the Americas

Diageo Global Travel has launched a summer campaign across travel retail in Europe and the Americas for its premium tequila brand Don Julio. The campaign is designed to educate consumers on how to create the perfect tequila-based drinks. Don Julio’s ‘The Summer of Serve’ campaign features extensive sampling activations across major travel retail hotspots from […]

Tequila Don Julio 1942 partners with DJ Peggy Gou

Tequila Don Julio announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global collaboration, the brand is launching Don Julio 194구, (구 pronounced “Gou”) a limited-edition bottle available at select retailers worldwide while supplies last.   Don Julio 194구 is the first-ever global collaboration from Tequila Don Julio 1942, celebrating […]

Virgin Voyages Edgar Pacheco wins 2022 Diageo World Class Cruise Bartender of the Year- will go on to compete in World Finals

Virgin Voyages bartender Edgar Pacheco, from Cancun, Mexico, was crowned the Diageo World Class Cruise Bartender of the Year on May 31 during the final stage of the cruise competition in Diageo’s Miami office. He will now move on to represent the cruise industry at the World Class Global finals. Pacheco competed against five other […]

Diageo announces creation of first 100% plastic free paper-based spirits bottle

Diageo has created the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.  The bottle has been created through a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology […]

Diageo Global Travel announces two new Game of Thrones limited edition whiskies

Diageo Global Travel has released two new Scotch whiskies by Johnnie Walker in collaboration with HBO Licensing & Retail, celebrating the legacy of the HBO series Game of Thrones. The limited edition whiskies are inspired by the iconic houses of Westeros – House Stark and House Targaryen – and are successors to White Walker by Johnnie Walker, which […]

Diageo goes to four corners of Scotland with Johnnie Walker Black Label Origin Series

Diageo is releasing a new series of Johnnie Walker whiskies exclusively in global travel retail before rolling the range out in domestic markets in October. The limited edition Johnnie Walker Black Label Origin Series is a collection of four, 12-year-old blended Scotch whiskies, each of which honors a different whisky producing region in Scotland. Each […]

Diageo Global Travel launches second ‘Ghost’ edition of Johnnie Walker Blue Label

Diageo Global Travel has launched Johnnie Walker Blue Label Ghost and Rare Port Ellen, the second in a series of special editions which contain ‘ghost’ whiskies and other rare whiskies from the Johnnie Walker Blue Label reserves. The limited edition is named for the Islay single malt, Port Ellen – a ‘ghost’ distillery that shut […]

Diageo: Caribbean-Central America GM steps up to senior GTR role as Dayalan Nayager takes key local position

Dayalan Nayager, currently Managing Director for Global Travel, has been appointed to Managing Director for GB, Ireland and France. Nayager will be replaced by Eduardo Barp, currently General Manager Caribbean & Central America as head of the travel retail business. He will report to Alberto Gavazzi, President, Diageo Latin America and Caribbean, Global Travel and […]

Diageo GT sends three finalists to compete for World’s Best Bartender title

Three of the cruise industry’s best bartenders will compete for the title of Diageo World Class World Bartender of the Year. Norwegian Cruise Lines’ Razvan Dorel Cordea from Romania, Seabourn Cruise Lines’ River Wood from South Africa and Celebrity Cruises’ Igor Ilioski from Macedonia, move on from the Global Travel semi-finals of the competition which […]

Diageo Global Travel and DFA open first Johnnie Walker Store in the Americas at MIA

Diageo Global Travel has opened the first Johnnie Walker Store boutique in the Americas in partnership with Duty Free Americas at Miami International Airport North Terminal, concourse D. The 1,145 sqf luxury boutique designed by BloomMiami was opened last week with a special ribbon-cutting ceremony attended by Travel Markets Insider. The boutique was created to […]