Diageo Global Travel has launched a summer campaign across travel retail in Europe and the Americas for its premium tequila brand Don Julio. The campaign is designed to educate consumers on how to create the perfect tequila-based drinks. Don Julio’s ‘The Summer of Serve’ campaign features extensive sampling activations across major travel retail hotspots from […]
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Tequila Don Julio 1942 partners with DJ Peggy Gou
Tequila Don Julio announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global collaboration, the brand is launching Don Julio 194구, (구 pronounced “Gou”) a limited-edition bottle available at select retailers worldwide while supplies last. Don Julio 194구 is the first-ever global collaboration from Tequila Don Julio 1942, celebrating […]
How digital tech is transforming liquor promotions
The growing digital toolbox available to duty free retailers has the power to transform the effectiveness of liquor promotions in the years ahead, writes Joe Bates. Step back in time two decades the typical duty free liquor retailer relied on a tried-and-trusted box of promotional tools, whether it be straightforward price discounts, gifts-with-purchase, liquid- to-lips […]
Virgin Voyages Edgar Pacheco wins 2022 Diageo World Class Cruise Bartender of the Year- will go on to compete in World Finals
Virgin Voyages bartender Edgar Pacheco, from Cancun, Mexico, was crowned the Diageo World Class Cruise Bartender of the Year on May 31 during the final stage of the cruise competition in Diageo’s Miami office. He will now move on to represent the cruise industry at the World Class Global finals. Pacheco competed against five other […]
Diageo announces creation of first 100% plastic free paper-based spirits bottle
Diageo has created the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021. The bottle has been created through a new partnership with Pilot Lite, a venture management company, to launch Pulpex Limited, a new world-leading sustainable packaging technology […]
Diageo Global Travel announces two new Game of Thrones limited edition whiskies
Diageo Global Travel has released two new Scotch whiskies by Johnnie Walker in collaboration with HBO Licensing & Retail, celebrating the legacy of the HBO series Game of Thrones. The limited edition whiskies are inspired by the iconic houses of Westeros – House Stark and House Targaryen – and are successors to White Walker by Johnnie Walker, which […]
Diageo Global Travel to launch third Johnnie Walker Ghost and Rare
Diageo Global Travel has announced the launch of Johnnie Walker Blue Label Ghost and Rare Glenury Royal in global travel retail beginning in October 2019. The limited edition Scotch is the third in a series of special editions crafted using irreplaceable “ghost” whiskies and other rare whiskies from the reserves used to create Johnnie Walker […]
Diageo goes to four corners of Scotland with Johnnie Walker Black Label Origin Series
Diageo is releasing a new series of Johnnie Walker whiskies exclusively in global travel retail before rolling the range out in domestic markets in October. The limited edition Johnnie Walker Black Label Origin Series is a collection of four, 12-year-old blended Scotch whiskies, each of which honors a different whisky producing region in Scotland. Each […]
Diageo sells brands to Sazerac
Diageo is selling 19 of its non-premium brands to Sazerac in a deal worth a reported US$550 million. The net proceeds of approximately £340 million, after tax and transaction costs, will be returned to shareholders through a share repurchase. The brands included in the transaction are Seagram’s VO, Seagram’s 83, Sea-gram’s Five Star, Myers’s, Parrot […]
Diageo Global Travel launches second ‘Ghost’ edition of Johnnie Walker Blue Label
Diageo Global Travel has launched Johnnie Walker Blue Label Ghost and Rare Port Ellen, the second in a series of special editions which contain ‘ghost’ whiskies and other rare whiskies from the Johnnie Walker Blue Label reserves. The limited edition is named for the Islay single malt, Port Ellen – a ‘ghost’ distillery that shut […]
Diageo: Caribbean-Central America GM steps up to senior GTR role as Dayalan Nayager takes key local position
Dayalan Nayager, currently Managing Director for Global Travel, has been appointed to Managing Director for GB, Ireland and France. Nayager will be replaced by Eduardo Barp, currently General Manager Caribbean & Central America as head of the travel retail business. He will report to Alberto Gavazzi, President, Diageo Latin America and Caribbean, Global Travel and […]
Winter is Coming with Johnnie Walker White Walker Edition
Diageo has unveiled a new White Walker edition of Johnnie Walker inspired by the hit HBO TV series Game of Thrones. The limited-edition release is just the first part of a wider partnership with HBO and Diageo which also includes the launch of the Game of Thrones Single Malt Scotch Whisky Collection avail-able starting in […]
Diageo GT sends three finalists to compete for World’s Best Bartender title
Three of the cruise industry’s best bartenders will compete for the title of Diageo World Class World Bartender of the Year. Norwegian Cruise Lines’ Razvan Dorel Cordea from Romania, Seabourn Cruise Lines’ River Wood from South Africa and Celebrity Cruises’ Igor Ilioski from Macedonia, move on from the Global Travel semi-finals of the competition which […]
Diageo GTR opens luxury spirits shop at DFW with DFASS
Diageo Global Travel opened a new luxury store in partnership with DFASS Group and its partners CBI Retail Venture (CBIRV), MDT Strategic Ventures and Charles Bush Consulting in Dallas Fort Worth International Airport earlier this month. The 400 sq.ft store is the first Diageo retail space to open in Dallas Fort Worth Airport and is designed […]
Diageo Global Travel and DFA open first Johnnie Walker Store in the Americas at MIA
Diageo Global Travel has opened the first Johnnie Walker Store boutique in the Americas in partnership with Duty Free Americas at Miami International Airport North Terminal, concourse D. The 1,145 sqf luxury boutique designed by BloomMiami was opened last week with a special ribbon-cutting ceremony attended by Travel Markets Insider. The boutique was created to […]
