Voltran Duty Free Ltd, Corozal Free Zone has been remodeled with a new location in the Atlantic Plaza (Belize). The newly upgraded store has introduced several important new perfume brands in order to satisfy the demand of its customers.
Strategically located within the Corozal Free Zone of Belize, the store is situated just minutes away from the border with Chetumal, Mexico.
“As a premier Duty Free Store we serve a dynamic mix of international tourists and regional shoppers. Our location places us at the center of a high traffic commercial corridor,” says Mirtala León, Commercial Gerente at Voltran and its sister company Keiko Duty Free in Roatan, Honduras.
“One of our key advantages is proximity to major transportation hubs. Just across the border is Chetumal with Chetumal International Airport and Chetumal Train Station, both of which serve as gateways for thousands of tourists traveling from Cancun, Tulum, Mahahual and Cozumel (The Riviera Maya). Weekly bus trips from various cities of Mexico continue to bring a steady stream of potential customers to Corozal Free Zone,” León tells TMI.
While the new store – at approximately 525 square feet – is about the same size as Voltan’s previous store, the layout and organization of the new space offer a more efficient and inviting shopping experience, says León.
In addition, it is located within a larger building as part of a mini-mall setup, which gives the store greater visibility and foot traffic.
“The plaza setting has proven to be a key advantage, placing us in a more strategic and accessible position within the Corozal Free Zone,” she says.
Among the new brands on offer are perfumes from Valentino, Yves St. Laurent, Lancôme, Armani, Viktor and Rolf, Prada, Mugler and Ralph Lauren.
“Business has been very encouraging since the move. Our new location and billboard placements have increased visibility and customer engagement. We now welcome weekly tourist groups, organized by local business owners, and have seen more daily walk-ins and a few new bulk buyers. Overall, things are going well, and we’re planning to expand our range of prestigious brands to meet growing demand,” says León.
