Rémy Cointreau Global Travel Retail has introduced Westland American Single Malt Whiskey at Seattle Tacoma-International Airport, in partnership with Avolta. As the home of Westland Distillery, the Seattle opening marks a key milestone for Westland in the travel retail channel, and highlights Rémy Cointreau’s ambitions for the brand in the region.
Westland’s award-winning whiskies are distilled in Seattle’s SoDo neighborhood, where visitors to the Distillery can also enjoy tastings and tours. A pioneer in the American Single Malt Whiskey movement, Westland Distillery welcomed the official recognition (announced last year) of American Single Malt Whiskey as a designated category by the Alcohol and Tobacco Tax and Trade Bureau (TTB). This landmark decision represents a pivotal moment for the growing segment, solidifying its place within the world of whiskey, and establishing a unique identity for American Single Malt Whiskey on the global stage, says the company.
Westland American Single Malt Whiskey made its global travel retail debut last year in collaboration with International Shoppes at New York JFK T1 and Houston George Bush Intercontinental Terminal D, followed by further openings at JFK T4 and San Francisco and Los Angeles Tom Bradley International Terminal (TBIT), in partnership with DFS Group.
A new partnership with Holland America
In an important new development, Westland has partnered with Holland America Line to secure its debut cruise listing, starting with the company’s Alaskan itinerary. In 2024, Westland Distillery was proud to obtain B Corp Certification, which demands adhering to the highest levels of social and environmental performance, public transparency and accounting.
Westland’s commitment to sustainability is inherent in its core philosophy and strategic business model. The brand’s sustainable practices were a key factor in its selection by Holland America.
A unique Westland Single Cask bottling will be available to purchase on the cruise company’s Alaskan routes, alongside Westland Flagship. A second, exclusive Single Cask whiskey will be available on all of Holland America’s Caribbean ships. Furthermore, to celebrate this new partnership, renowned bartender Sam Ross – inventor of the famous Penicillin cocktail – has updated his signature whisky sour recipe to include Westland whiskey. The PNW Penicillin will be available for passengers onboard.
Elsewhere in U.S. travel retail, the product focus is on Westland Flagship, a DFS-exclusive Single Cask, and Colere 4.
Westland Managing Director Jason Moore commented: “Westland is thrilled to launch its American Single Malt in Seattle Tacoma-International Airport, and onboard Holland America, allowing for more people globally to savor the iconic whiskey. We are excited to embark on this journey of delivering exceptional spirits to more discerning customers worldwide, setting a new standard for the duty free shopping experience.”
Westland was founded in 2010 and acquired by Rémy Cointreau in 2017.
