Coty Travel Retail, in partnership with Avolta, has launched Burberry Beauty in Mexico City International Airport and São Paulo Guarulhos Airport.
This launch offers travelers a dynamic, multidimensional beauty experience featuring Burberry make- up for the face, lips and eyes, reports the company.
To mark this milestone, Coty Travel Retail has introduced a series of new Burberry Beauty counters at these key airports, with plans to expand to other major locations in the future.
These spaces provide a comprehensive three-axis experience, including on-site consultations with beauty experts and flash make-up sessions. A 360-degree campaign supports the launch through engaging in-store animations, make-up services, partnerships with beauty and travel influencers and targeted digital initiatives for Club Avolta members.
Guilhem Souche, Senior Vice President of Global Travel Retail at Coty added:
“We are delighted to partner with Avolta Group to bring the launch of Burberry Beauty to the Travel Retail environment. This collaboration not only enables us to showcase iconic Burberry products through innovative retail experiences, but also marks a significant milestone as we expand Burberry Beauty’s footprint in this vibrant channel.”
