Rituals is returning to TFWA World Exhibition with a brand-new booth (Riviera Village, RC4), where it will present its latest innovations and new travel retail furniture.
Specially created for travel retail, the furniture includes a new gondola, gifting fixture and Chinese cabinets. This new furniture will allow the brand to present an extended product assortment, featuring the Amsterdam Collection and Private Collection, while highlighting the various different retail display solutions available for travel retail.
On the product side, Rituals will introduce some of its Q4 novelties including Travel Retail Exclusive Gift Sets, Travel Retail Exclusive Pouches, Winter Limited Edition 2019 and the relaunched Private Collection and Eau de Parfum.
Rituals Director Travel Retail, Neil Ebbutt, comments: “Our beautiful new booth location in Riviera Village – featuring a larger space – will allow us to showcase our entire lifestyle offering to its full potential, including the innovative Hair Temple.
“From the Private Collection of home products to haircare and Travel Retail Exclusive sets, our product line-up has something for everybody and targets customers at every leg of their journey.
“Our new stand, furniture and novelties together demonstrate how seriously we are taking the travel retail channel and our commitment to constant innovation.”
Rituals’ first-ever Travel Retail Exclusive Gift Sets aim to create a meaningful experience for the body, mind and soul, says the company.
Available in The Ritual of Sakura, The Ritual of Ayurveda and The Ritual of Happy Buddha, the luxury gift sets contain a full-size foaming shower gel (200ml), a full-size hair & body mist (50ml), mini body cream (70ml) and mini body scrub (70ml).
The inlay of the giftsets is 100% compostable and once the gift set is empty, it can be reused.
The new Travel Retail Exclusive pouches contain a variety of travel-friendly products that are all under 100ml from The Ritual of Sakura, The Ritual of Ayurveda, The Ritual of Karma, The Ritual of Happy Buddha and The Ritual of Samurai for men.
The Private Collection and Eau de Parfum (EDP) have both been reworked to feature new packaging and a renewed fragrance direction. Two luxurious new perfumes have been added to the basic EDP collection: Rose de Shiraz and L’Essence.
The Private Collection of home products now includes new items such as Mini Fragrance Sticks as well as new scents such as Orris Mimosa and Sweet Jasmine.
The Winter Limited Edition for 2019 is The Ritual of Tsuru, which features a fragrance based on gold and pine. The line is inspired by the Japanese legend of the graceful crane or Tsuru which was believed to live for 1,000 years, symbolizing peace and prosperity.
Rituals will also showcase its new personalized, luxury haircare concept – The Hair Temple – in Cannes.
Introduced to the domestic market earlier this year, The Hair Temple allows customers to choose their favorite Rituals fragrance as the shampoo or conditioner base then add an elixir based on their haircare need.
