Panama-based Duty Free Dynamics (DFD) continues to make progress with its innovative Master Franchisor concept. Most recently the company has launched Seiko watches in high profile presentations in the Attenza duty free stores in Colombia and Ecuador.
The introduction of the brand at Attenza Duty Free featured the launch of Seiko’s iconic collection: New Seiko 5 Sports, which draws its inspiration from five decades of Seiko 5 Sports’ success. With a design based on one of Seiko’s best loved sports watches, every creation in the new collection shares an updated case, arrow-shaped minute hands, distinctive hour markers, and one-way rotating bezel.
Attenza is also carrying the Seiko Prospex luxury timepieces and the Presage collection.
Founded in 1881 by Kintaro Hattori, Seiko invented the quartz watch, and revolutionized the world of watchmaking by opening new avenues such as the Kinetic watch (first watch in the world to generate and save its own electricity). Seiko is currently the only manufacturer to master four watchmaking technologies: mechanical, quartz, Kinetic, and Spring Drive, reports Duty Free Dynamics.