Shiseido records a great turnout for its NARS Steven Klein launch party

NARSOne of the highlight beauty events at TFWA Cannes this year was Shiseido Group’s preview launch of the NARS Steven Klein Holiday Collection on Tuesday evening. More than 50 leading travel retail buyers and key industry media enjoyed a meet and greet cocktail at the Shiseido stand overlooking the beautiful Cannes harbour, with the added bonus of a makeup session using the latest Steven Klein NARS.

President Philippe Lesne and Marketing Director Elisabeth Jouguelet were delighted with the turnout, commenting that the event was a huge success:

“Both Elizabeth and I would like to thank all of those who attended, both media and our customers. Being able to welcome some of the leading operators including World Duty Free, Nuance, Dufry and DFS to the cocktail was a highlight, and from the feedback we received it was definitely an event we would like to repeat in the future,” added Lesne.

NARS Steven Klein: The Collection is a limited edition Color Collection of 13 new SKUs and two limited edition formulas. Klein is considered one of the most important conceptual artists working in fashion today – and the master-mind behind many luxury advertising campaigns. His collaboration with NARS creates unique gift sets that that provide a stand-out offer in travel retail and domestic markets, says the company.

Available in Travel Retail from November 2015 the collection includes Killer Shine Lip-gloss, Killer Shine Lipstick and Single Eyeshadows in various shades.