Starboard Cruise Services appoints Lisa Baldzicki as new Chief Merchandising Officer

Lisa Baldzicki has joined Starboard Cruise Services as Chief Merchandising Officer (CMO). In this role, the Disney and L Brands veteran will manage Starboard’s corporate merchandising strategies and initiatives, including the development of product assortment; vendor relationships and sourcing; financial and business planning; pricing; retail execution; talent management and team development.

Baldzicki will join Starboard’s Operating Committee and report to Lisa Bauer, Starboard president and CEO.

While at The Walt Disney Company, she served as Vice President of Merchandise Strategy, Product Development, Planning & Allocation, with complete financial management of a $2 billion retail business across more than 35 product categories. Before joining The Walt Disney Company, Baldzicki held several leadership positions at L Brands Inc., as part of Victoria’s Secret Merchandising, concluding as Vice President, Merchandising, for their largest product category.

“Lisa’s vast retail experience, coupled with her proven track record, leadership and industry relationships, will be a key driver in accelerating overall growth and performance,” said Lisa Bauer. “She is an ideal match to help spearhead Starboard’s industry-leading position in cruise line retail.”