Guests sailing on Carnival Firenze, the latest addition to the Carnival fleet, are shopping world-class brands and sporting all new ‘Fun Italian Style’ merchandise created in partnership with retail curator at sea Starboard. The Fun Shops onboard Carnival Firenze bring leading brands to the shops along the ship’s retail promenade and celebrate Carnival fun with an […]
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TAG Heuer and Starboard launch largest boutique at sea aboard Carnival Jubilee
Swiss luxury watchmaker TAG Heuer and cruise retailer Starboard have partnered with Carnival Cruise Line to debut TAG Heuer’s largest standalone boutique at sea onboard the new Carnival Jubilee. Evoking the brand’s modern spirit, the 553 square feet boutique features the newest retail concept. Developed by TAG Heuer’s in-house design and architecture team in Switzerland, […]
Little Switzerland’s ethically-sourced lab-grown Engrace Diamonds shine on land and sea
One on One with Hal Tayler, CEO of Little Switzerland With about one-seventh of the environmental impact and produced with 85 percent less water* compared to traditional diamond mining, Engrace Diamonds by Little Switzerland creates sustainable, ethically-sourced genuine diamond rings, bracelets, earrings and pendants. Starting this September, curated collections of the lab-grown diamonds premiered onboard […]
Gamma3 Council debates next steps for luxury onboard cruise retail
The Gamma3 Council, an association of brands and retailers in the high-end segment in the Americas, has been holding a series of virtual webinars organized by Diego Stecchi, managing partner of Luxury Retail Partner, who founded the group in 2007. A recent Gamma3 Council session examined the impact of COVID-19 on the Caribbean as it […]
Lisa Bauer named President and CEO of Starboard
Starboard Cruise Services has named travel and cruise industry veteran Lisa Bauer as President and Chief Executive Officer, effective June 18. She will be based out of Starboard’s Miami headquarters and report to Toni Belloni, Group Managing Director of LVMH Moët Hennessy Louis Vuitton, who is based in the LVMH Paris head-quarters. Bauer will oversee […]
SeaTrade Global examines onboard retail sales at first Cruise Innovation session
A standing room only crowd of cruise, travel retail and supplier industry members packed into an information-jammed Cruise Innovation session held during the 2019 SeaTrade Global in Miami Beach on Wednesday. The session featured a panel of prominent industry officials who play key roles in the retail component of the cruise ships they work with: […]
Starboard Cruise Services appoints Brenda Yester Baty as Chief Commercial Officer
Starboard Cruise Services has appointed Brenda Yester Baty to the new role of Chief Commercial Officer (CCO). In this newly created position, Baty will guide the company’s discipline for integration of business insights, shopper and market intelligence into operational execution and program development to further enhance Starboard’s delivery of exceptional guest experiences, says the company. Baty […]
Starboard Cruise Services invites guests to “Shop Royally” on Symphony of the Seas, the world’s largest cruise ship
Royal Caribbean’s Symphony of the Seas, the world’s largest cruise ship which made her North American debut for Caribbean sailings out of RCL’s new PortMiami Cruise Terminal on November 17, features game-changing duty free shops designed by Starboard Cruise Services. Symphony of the Seas says it is redefining cruise travel with revolutionary new adventures for […]
Starboard reveals next level retail program onboard Carnival Horizon
The three-story tall, fuchsia pink, digitally-decorated funnel with flashing Victoria’s Secret logos that greeted passengers embarking on the new Carnival Horizon cruise ship at New York City’s Pier 88 last week was the first indication of the key role that retail is playing on Carnival’s newest addition to its fleet. Carnival, working together with Starboard Cruise Services, […]
Starboard Cruise Services unveils the new Retail Reality at SeaTrade Cruise Global 2018
Global cruise retailer Starboard Cruise Services will commemorate its 60-year legacy with a number of innovative new retail concepts on four new cruise ships in 2018. Under the leadership of President and CEO Beth Neumann, Starboard continues to bring new retail design, unique entertainment experiences, and exceptional guest hospitality to the cruise industry. “Shopping must […]
Furla opens new store with Starboard on Celebrity Silhouette cruise ship
Furla has expanded its cruise ship presence with the opening in June of a new 7 sqm personalized corner onboard Celebrity cruise ship Silhouette with Starboard Cruise Services. Gerry Munday, Furla’s Global Travel Retail Director, comments: “It has been a pleasure to work with Starboard again, on this second location and we thank them for […]
Starboard sets sail in fresh new direction
Starboard Cruise Services has brought in an omni-platform merchandising guru to help make the onboard retail offers of its client cruise ships as memorable and relevant as possible. Patrick Gates explains how to TMI’s Lois Pasternak. Patrick Gates, who joined Starboard Cruise Services as SVP, Chief Merchandising Officer this past October to lead the strategic […]
